One hour · No cost · You leave with three ranked candidates
Scope of workTwo practices
01
Marketing that brings customers in
We run the channels, and we measure them against revenue rather than against clicks.
02
AI systems that handle the work those customers create
Winning more customers is only good news if your team can serve them without another hire.
What we do
01
Two practices, and one person accountable for both
Most companies buy these from two different vendors who never speak to each other, so neither one can see the whole number.
01
Marketing that brings customers in
We run the channels, and we measure them against revenue rather than against clicks.
Paid ads on Google, Meta, and LinkedIn: built, run, and reported every week.
Tracking that ties a dollar of spend to a customer, wired through to your CRM rather than stopping at the form.
Landing pages and conversion work on the pages the ads already point at.
Email and SMS to the customers you have, run off the data you already hold.
One report showing what a lead costs, what a customer costs, and what each channel returned.
A growth plan: which channels, what budget, what each is expected to bring back.
02
AI systems that handle the work those customers create
Winning more customers is only good news if your team can serve them without another hire.
AI agents for quoting, intake, customer replies, scheduling, and reconciliation.
Built into the tools your staff already open, not a platform they have to learn.
Data pipelines and integrations, so the systems you run stop disagreeing with each other.
Custom applications where an off-the-shelf tool does not fit the way you work.
Rollout and training, with one named person on your staff owning each system.
Build cost and monthly running cost approved by you before anything is built.
You can buy either one on its own. Most companies need both, because the place where growth stops is almost never the ads.
The argument
02
Why marketing and AI belong at one firm instead of two vendors
Most companies this size buy marketing from an agency and software from a dev shop, and neither one can see the whole number. The agency reports leads it cannot tie to revenue. The dev shop builds what it is told. So the ads work, the leads arrive, the quote still takes three days, and the money spent winning those customers burns at the exact point the company ran out of capacity. Getting a customer and serving a customer are two halves of one cost. Somebody should be accountable for both.
60 to 70%
of the time employees spend at work goes on activities that current AI and other technologies could automate.
This is where marketing money goes to waste. The ads work, the lead arrives, and then it sits in the top lane for two days.
One lead, two routes through your companyFig. 1
Today
2 to 3 days
Lead arrives
Sits in an inbox
Someone checks three systems
Someone writes it up
A manager reviews it
Sent
With an AI agent
Under 10 minutes
Lead arrives
Agent reads it
Agent checks your systems
Agent drafts the reply
A person approves exceptions
Sent
A person is still involved here, by design
Illustrative. Typical timings for this kind of task, not a client result.
Leads you cannot trace back to a channel
Every lead tied to what paid for it
Spend judged on clicks and impressions
Spend judged on customers won
More customers means another hire
More customers on the same team
Marketing and operations run by different vendors
One senior person accountable for both
Put your own numbers on it
One lead is a few hours. Across your team and a year, it is a salary or several. This is what it comes to in your figures.
What the repetitive work costs you nowYour figures
6
Anyone who quotes, schedules, reconciles, chases invoices, or answers the same questions.
8
Most owners guess low. Ask the person, then double it.
$45
Salary plus payroll taxes, benefits, and overhead, divided by hours worked.
Every year, that is
$103,680
2,304 hours of your team’s time, every year, on work a machine should be doing.
Your figures, your estimate, at 48 working weeks. Nothing is stored or sent.
The record · Case 01
04
Paid acquisition, and the platform the advertising sells into
A two-day technology summit in New York with a paid audience, vendors, sponsors, speakers and volunteers. We run the advertising that fills the room, and we built the system that everything it sends is handled by.
Habibi Tech Summit 2026 · Civic Hall, Union Square, New York City
01
We run the paid acquisition
Meta is the primary engine and it is run in-house against a written operating manual, not by feel.
No ad gets a verdict before it has spent its audition. Judgement waits for evidence.
Facebook and Instagram are judged separately, because the same ad performs differently on each and the gap is invisible in a blended number.
Every budget change, including a deliberate decision to hold, is written into a dated journal with the reasoning attached.
Tired winners are rested and brought back. Only structural failures are killed.
02
We built what the ads sell into
One platform replaced the ticketing site, the CRM, the email tool, the check-in app and the reporting spreadsheet.
Tiered ticketing and checkout, group pricing, promo codes, upgrades, and comps.
Vendor booths, and sponsorships with negotiated quotes and instalment balances.
Speaker nominations, press passes, and volunteer applications, each with its own pipeline.
An attendee app, a directory, a day-of check-in board, and a support desk.
03
We made the numbers tell the truth
The hardest part of the work is the part nobody sells: making sure the reported number is the real one.
Browser pixel and server-side conversions, sent with matching event IDs so one sale is never counted twice.
Sales reconciled against the database rather than the ad platform, after the platform was found reporting several times the real number.
Every reported day bucketed in one timezone, because the storage, the ad account, and the operator each use a different one.
Attribution treated as a measurement problem with a known error bar, not as a dashboard to be quoted.
The ad platform was reporting several times the real number of sales. We found it, stopped quoting it, and rebuilt every figure against the database instead. That is the difference between a dashboard and a number you can sign your name to.
What we built, in use
habibi.tech · the public site and the countdownCheckout · tiers, group pricing, promo codes, upgrades
Scope of record
Admin surfaces built
28
Public site
habibi.tech
Attendee portal
portal.habibi.tech
Stack
Next.js · Supabase · Stripe
Systems the one platform replaced
Ticketing platform
CRM
Email campaign tool
Check-in app
Sponsorship invoicing
Reporting spreadsheets
The advertising fills the room. The system handles the room.
The record · Case 02 · Gesture
05
Customer data analysis
150
US cities Gesture grew to serve
We worked with Ben Labra and his team at Gesture, the on-demand gift delivery company, to understand what their data said about their customers, and used it to scale the company to serve 150 cities across the United States. It is the same order of work we do now: understand the business and its data first, then build what the numbers justify.
Everything included
06
What you get when you work with New York Strategy
One senior person is accountable for all of it: the ad budget, the build budget, and the result at the end of both.
01
A senior operator accountable for both sides
One person, part-time inside your company, who owns the growth plan, the AI plan, and the budget for both. Not an account manager and not a project manager.
02
Your marketing run, not advised on
Campaigns built and run in your own ad accounts, reviewed with you every week, with what is working and what is being switched off stated plainly.
03
Measurement that reaches revenue
Tracking wired through to your CRM so cost per lead and cost per customer are real numbers rather than platform estimates.
04
AI agents built for your work
Quoting, intake, replies, scheduling, reporting, reconciliation. Built into the tools your staff already use.
05
Rollout and training for your staff
We introduce every system to your team before it ships, and train one named person on your staff to own it.
06
Costs shown before work starts
Ad budget, build cost, and monthly running cost are on the table and approved by you before anything runs.
Each phase is priced and scoped on its own. You decide at the end of each one whether to continue, and you keep everything produced.
01
The Audit
We look at where your customers come from and where your team’s hours go.
Interviews with the people who do the work, not only the people who describe it.
An inventory of every system, ad account, integration, and spreadsheet the business actually runs on.
What it costs you today to win a customer, worked out from your own numbers.
A ranked list of what to fix in marketing and what to automate in operations, costed to build and to run.
DecidesWhether there is a program here at all. Some companies leave the audit with a cleaner ad account, two automations, and no reason to spend another dollar. We will tell you if that is you.
02
The Pilot
One channel and one system, both run for a fixed period and measured.
A campaign running in your own accounts, against a number agreed in the audit.
One automation built in your environment, on your data, inside the tools your staff already open.
The people whose work it changes involved before it ships, not after.
DecidesWhether it works in your market and in your building. A pilot that misses its number is a finding, not a failure, and it is far cheaper here than at scale.
03
The Run
Marketing run on a schedule, systems built to run unattended.
Campaigns run and reported weekly, with spend moved toward what is returning.
Data pipelines, integrations, and applications built to run without someone minding them.
Your staff trained to operate what we built, and a named owner inside your company for every system.
Ad spend and monthly run-rate on your books, where you can see them.
DecidesWhat your company looks like a year from now. This is where the investment pays off, or does not.
You can stop at any gate
How the risk is limited
Most owners have been burned by an agency retainer that reported activity, or a pilot that went nowhere. This is built so neither can happen to you.
Every phase is fixed-scope and priced on its own. No open-ended retainer.
You decide at the end of each phase whether to continue, and you keep everything produced.
Every ad account, pixel, domain, and system is in your company’s name from day one. If we part ways, nothing has to be handed back.
The first phase is an audit. If it says your money is better spent somewhere other than us, we say so, and you have lost weeks, not a year.
A person on your staff is named as the owner of every system before we step back.
Where we are
08
Based in New York, working with New York businesses
New York Strategy is based at 1 World Trade Center and works with companies across the five boroughs. Most of our clients are businesses of ten to two hundred people with nobody on staff responsible for marketing measurement or AI.
Office
1 World Trade Center
Working across
All five boroughs
Established
2016
Signed for by
Ramy Noaman
Principal
Straight answers
09
The questions we get before a call
If yours is not here, ask it on the call. You will get the same kind of answer.
01Can we buy just the marketing, or just the AI work?
Yes. Plenty of companies start with one side. The audit looks at both anyway, because what is slowing down your quotes usually explains what is happening to your ad spend, and we would rather tell you that than sell you a campaign on top of a bottleneck.
02Who owns our ad accounts, tracking, and data?
You do, from day one. Every ad account, pixel, domain, and analytics property is opened in your company’s name with us added as a user. If we stop working together, you change our access and nothing else moves.
03Do you take a percentage of our ad spend?
No. You pay the platforms directly and see every dollar of it. What you pay us is agreed before anything runs and does not go up when your budget does, so we are never arguing for a bigger budget to raise our own fee.
04How soon do we see results from the ads?
Nobody can honestly put a date on a result, and we will not. What we commit to is that tracking and a measured baseline are in place in the first weeks, so from then on you are looking at what a customer actually costs rather than waiting to find out. You see that report weekly, including the weeks it is bad.
05Where does our data go?
It stays where it is. We build into the systems you already run rather than moving your data into a platform of ours. Which AI providers touch it, and under what terms, is decided with you in the audit and written down before anything is built.
06Do we have to replace our website, CRM, or accounting software?
No. Your CRM, your accounting software, your email, and your spreadsheets are where the work happens, so that is where the campaigns report to and where the agents are built. If something genuinely has to change, we show you the cost of changing it and the cost of leaving it.
07What happens when an AI agent gets something wrong?
It is built to stop and ask. Anything it is not sure about, and anything above a threshold you set, goes to a person with a drafted answer they can edit or discard. That threshold is agreed with you before the agent goes live.
08What will it cost to run each month?
You will know before it is built. Every system comes with a build cost and a monthly running cost, and you approve both before work starts. Ad budget is separate, set by you, and paid by you to the platforms.
One hour · No cost · 10
Book your Growth and AI Review
You leave with a read on where your marketing money is going, the three pieces of work an AI agent could take over first, and a straight answer on whether going further is worth it.
